Customer Profiling dengan Menggunakan Metode K-Means Euclidean Distance di BPJS Ketenagakerjaan Tanjung Perak
Keywords:Data Mining; Clustering; K-Means; Euclidean Distance; Customer Profiling
Basically humans need social security to ensure the safety of their lives and be able to fulfill their daily needs. Therefore, humans need insurance in the form of a guarantee program and companies need to do a way to group customers based on the characteristics they have or what is known as customer profiling. In this study the clustering method using the k-means euclidean distance algorithm was used. Before processing data, data needs to be normalized first, then the data is processed into several clusters. Data that has been clustered will produce a category that will be used in the customer profiling process. From this research, the first cluster included in high-paying customers was the tendency to choose the JKM, JHT program and for the second cluster included in the low-wage customer with a tendency to choose the JKK program, JKM. With this research, companies can find out the results of customer profiling to be able to take further action.