Faktor determinan yang mempengaruhi preferensi pengguna terhadap pakaian dan rumah tinggal

Authors

  • Auliya Maula Alqadrie Institut Teknologi Bandung
  • Laras Primasari Institut Teknologi Bandung
  • Hanson Endra Kusuma Institut Teknologi Bandung

DOI:

https://doi.org/10.29080/eija.v6i1.684

Keywords:

fashion, pakaian, preferensi individu, rumah tinggal

Abstract

Preference is a choice of an object that reflects individual perceptions and attitudes. These perceptions and attitudes tend to be constant so that there is a possibility of similarities in individual clothing and housing preferences. This research is a preliminary study to explore the similarities between fashion and architecture from clothing and residential preferences. This research is qualitative exploratory research with a grounded theory approach—data collection using online questionnaires with a non-random sampling method. The collected text data were analyzed using content analysis (open coding). The results have revealed the similarities between the various factors that are considered in choosing clothes and housing. The study results have also identified eight-factor categories, namely image, comfort, mood, materiality, cleanliness, economy, convenience, and function, and various new keywords that affect individual preferences for clothing and housing

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Author Biographies

Auliya Maula Alqadrie, Institut Teknologi Bandung

Auliya is currently in a joint thesis collaboration program between ITB and TU Delft with the graduation project about "Understanding Urban Historical Places through Multi-sensory Approach". Her research interests are multi-sensory approach, urban thermal environment, passive cooling in hot and humid climate region, and sustainable design.

Laras Primasari, Institut Teknologi Bandung

Associate Lecturer at School of Architecture, Planning and Policy Development, Institut Teknologi Bandung

Hanson Endra Kusuma, Institut Teknologi Bandung

Associate Professor at School of Architecture, Planning and Policy Development, Institut Teknologi Bandung

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Published

2020-06-10

How to Cite

Alqadrie, A. M., Primasari, L., & Kusuma, H. E. (2020). Faktor determinan yang mempengaruhi preferensi pengguna terhadap pakaian dan rumah tinggal. EMARA: Indonesian Journal of Architecture, 6(1), 11–22. https://doi.org/10.29080/eija.v6i1.684

Issue

Vol. 6 No. 1 (2020): EIJA | August ~ October 2020 Edition

Section

Research

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